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About Us

The founding team loved smoothies.
They drank them all the time as roommates playing basketball together at UBC.
But their smoothies had problems...
They had no time to shop or prep. They got bored of the standard recipes. Eventually, their kale and spinach started wilting...
So they got their hands dirty.
They started experimenting with ingredients grown right in their backyard.
The Good Stuff was born.
Delicious, goal-oriented smoothies with all-natural ingredients. Frozen to have whenever they like.
Now, they make them by the dozen and deliver them right to your door.
Get The Good Stuff!


Tonner Jackson

Founder, Community

Tonner co-founded The Good Stuff shortly after finishing his basketball career with UBC. Similar to how he balances his love for both pizza and smoothies, Tonner balances his time with The Good Stuff between building our community and hacking into the mainframe.

Michael Steele

Founder, Marketing

Michael's background is in marketing. The Good Stuff fulfills his three passions: technology, good food, and friendship. When not blending, he can be found on men's league basketball courts or playing with his comically undersized cat.

Graeme Taylor

Founder, Operations

Hailing from Oiler Country (Edmonton), Graeme migrated to the coast in 2012 to pursue his degree. While still not a huge fan of the rain, he can be found exploring the Sea-to-Sky corridor on days off from working Operations for The Good Stuff.

Jason Madden


Jason exited the corporate world to pursue his passion for helping people live healthier. A Certified Nutritional Practitioner, he believes balance is the key ingredient for health. When he's not spreading smoothie love, he's tucked away in the studio producing his podcast.

Diana Steele


Diana advises The Good Stuff on all matters nutrition. You may recognize her as the resident nutrition expert on Global TV’s Noon News Hour every Tuesday. Diana is also co-author of the cookbook Eating for Energy without Deprivation – The 80-20 Cookbook.


Developing relationships with suppliers who share our values is incredibly important to us. So is food transparency. Click the markers below to see exactly where The Good Stuff comes from, and learn more about each place.

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